What makes your startup unique? How does it create value for you and for society? How is your offer different from that of your competitors?

Founders need compelling answers to these questions if they are to acquire customers and investors. In short, if they are survive and thrive.

A good value proposition helps you to define where you want to go and how you’re going to get there. It helps you to establish the foundation on which a successful marketing and sales function is built, and helps you to define and reach your customers.

In this interactive session, we’ll explore what makes a compelling value proposition and provide useful tools you can use to help you to get your value proposition right!

Sharing his experience, stories and advice with us:

Ben Mumby-Croft is marketing action figure and wannabe pirate at One Ltd. Ben is a marketing pro and creator of Visual Marketing Plans (putting the fun back into marketing planning!), undercover trekkie and all around startup enthusiast. Previously, Ben worked as Enterprise Education Manager at City University London where he led the CityStarters team. He hates wearing suits.