Designers enjoy the creative side of their business but are often unsure on how to approach buyers and lack the confidence to sell their products.

The sales process can be daunting and involves choosing the right target customer, understanding the best way to approach them, preparing a pitch and presenting it to the buyer.

This interactive session, part of the Design Create Sell series of workshops, will focus on how to prepare for this process so you can expand your customer base, improve your sales technique and increase orders.

It will cover the following:

• Defining your unique selling point (USP)
• Comparative shopping & research
• Getting sales appointments
• Develop a sales pitch framework
• Anticipating and planning a buyer’s requirements.
• Preparing for a sales appointment
• Handling negotiation

Alison Lewy

This session is delivered by Alison Lewy, fashion industry expert and author of Design Create Sell – a guide to starting and running a fashion business.

Testimonials

I would like to thank you for yesterday’s workshop – I found it hugely informative and it has given me new direction. I will look out for any future events. – Vanessa Mckelvie

Thank you so much. I really enjoyed the workshop and I’m now using the information you’ve provided to push me in the right direction to get the ball rolling. – Tenneka Richards

The session was fantastic – I got so much out of it and feel a lot more confident about approaching buyers now – Rosh Mahatini

Event details

Who should attend? This is suitable for fashion, accessory and jewellery designers that struggle with the sales side of their business.
Place: British Library Business & IP Centre
Cost: £50 by entering discount code “BLOFFFER” saving £10 off a standard £60 ticket