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Starting A CRM Strategy From Scratch

(Photo: Opposites Attract by Ragnar Jensen)

 

CRM Club is back with a bang.

I am pleased to announce that CRM Club is back with a bang, and we have 3 great speakers lined up which I will be announcing shortly that are going to be presenting around the topic of

‘Starting a CRM strategy from scratch….where do I begin???’

CRM is growing and with that more business are looking to invest in CRM a lot earlier in their businesses lifecycle, and larger organisations are looking to transform their existing CRM strategies. This is great news for all CRM professionals but does beg the question of where do you begin….?

Andreas Edebol; CRM Consultant, Google

‘Raising the Odds of CRM success.’

Andreas has some fantastic CRM experience working for some of the worlds leading Gaming/Gambling companies in the world, and currently working on a CRM project at Google Play. Andreas will be giving us an insight into what he thinks are the key criteria you need to look at in order to ensure your CRM strategy is a success.

Lowri Rhys; CRM Manager, Rapha Racing Limited

‘Building Valuable Relationships?’

Lowri is currently completing a new CRM strategy for Rapha, one of the fastest growing retail brands in the world currently. Lowri will be giving a fantastic insight into the importance of building valuable relationships not only with your customers, but also your technology partners.

Howard Blanchard; Head Of CRM, Tandem Bank

‘Engage before launch’

Howard is an exceptional CRM practitioner with experience of developing and building out Just-Eat’s global CRM strategy from scratch, and is now currently working for one of the countries leading start-ups, Tandem Bank. He will be giving an insight around the importance of engaging with your customers.

This evening will enable CRM professionals to share experiences/pain points/successes that they have had when developing CRM strategies within businesses that previously haven’t had a function. There will be beer & pizza provided so there is no excuse not to attend.

The speakers will be able to share their insights and experience, and also complete a short Q&A session at the end of the evening.

The timetable for the evening will be as follows;

630pm; doors open

630pm-715pm; Chance to network with your fellow CRM professionals.

715pm – 8pm; The 3 guest speakers will each present a 10-15minute presentation

8pm-815pm; Q&A session with the guest speakers

Pizza and beers and discussion/networking opportunity.

I look forward to seeing you all on the evening.

June 02 2016

Details

Date: June 2, 2016
Time: 6:30 pm - 8:15 pm
Cost: Free
Event Categories: , , , , , ,

Venue

Popup Patio

Finsbury Square
London, England EC2A 1RR United Kingdom

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Organiser

The CRM Club
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