PR expert and founder of JH Public Relations, Jessica Huie, MBE who counts accolades such as Glamour Magazine’s Power List and the Daily Mail’s Enterprising young Brit award amongst her business awards, has partnered with the British Library to create a masterclass aimed at equipping small business owners and entrepreneurs, with the tools needed to generate their own publicity and raise the profile of their business on a limited budget.
PR is often viewed as a luxury beyond the reach of most small businesses. This workshop will inform and re-educate on the necessity of PR for business growth and enable you to set up and manage your own PR campaign and get results.
The workshop will address the importance of PR for business in:
- Securing investment from business investors
- Securing buying interest from major chain-stores
- Effectively connecting with your target market to increase brand awareness and ultimately drive sales
At this interactive workshop you will learn;
- Why PR is critical to your business success
- A four-step plan to creating your PR strategy
- The best way to pitch to journalists
- How to combine reactive and pro-active PR
- The value of ‘PR-able’ partnerships
By the end of the workshop you will have:
- Presented your PR pitch with an understanding of how to make it compelling to a journalist
- Drafted an outline of your press release or biog
- An understanding of the importance of a tailored media contact list in securing the right coverage for your business
About Jessica Huie MBE
Jessica is the founder of JH Public Relations and a PR expert who counts accolades such as Glamour Magazine’s Power List and the Daily Mail’s Enterprising Young Brit award amongst her business awards. She will address the importance of public relations for business and how you can do your own PR or what to look for when engaging an agency.
Event details
Who should attend? Small businesses owners, with limited marketing budgets, wanting to know how to conduct public relations campaigns
