Everyone seems to talking about social media these days, but how can Twitter, Facebook, LinkedIn, YouTube and blogging actually help your business?

The potential to reach new customers through social media has never been greater and is constantly growing. With £5.67 billion attributed to social commerce purchases annually and website visitors being ten times more likely to make a purchase if they are directed from social media, you could be missing out on valuables sales if you aren’t harnessing the power of the web.

Covering blogs, Twitter, LinkedIn, Facebook and more, this webinar will teach you the basics about the different types of social media and how to use them effectively for your business to engage your customers to increase sales and brand awareness.

Presenters include:

Neil Infield

Neil Infield is the Manager of the British Library Business & IP Centre Reference Team. He has worked with a wide range of business ideas from all sectors, especially helping those who are starting up.

Over the past six years, Neil’s blog In through the outfield has received more than 150,000 visitors. Through 500 posts he has covered topics from entrepreneurship and innovation to business and information management.

Luke Burton

Luke is Service Manager for the Business & IP Centre Newcastle having previously spent two years as a Library and Information Officer with Newcastle City Libraries.

He provides intellectual property advice to individuals and businesses as well as running workshops covering IP for beginners, market research, Twitter for business and various aspects of intellectual property protection.

Event details

Who should attend? This event is open to entrepreneurs, inventors, innovators, pre-start businesses and anyone who is interested in social media