(Photo: FitBit Ultra by Denis Kortunov)

Including the Business Start-Up Theatre

Over 2 days delegates will hear essential start-up advice and inspiration from wearable business leaders, and see the latest smart technology demos live on stage.
Hear from experts within the wearable ecosystem and supply chain who will offer invaluable insight through to help with finding a supplier or partner to accelerate your wearable business.

This theatre is geared to anyone considering starting a wearable business through to young start-ups and entrepreneurs looking for funding and advice and who need access to more information and contacts.

• Invaluable start-up advice
• Connect with business leaders
• Investment, marketing, product manufacturing and design

If you would like to participate then contact Lisa Doerr; lisa.doerr@edpltd.co.uk

Track Host: Nick Hunn, Founder & CTO, WiFore Consulting

10:00am Welcome & Opening Remarks

10:05am Keynote Address: Purifying Your Air Without Masking Your Smile

This session will illustrate an evolution of wearables from niche artefacts of geekdom, to articles of mass desire. A backdrop of air pollution will set the scene for our exploration of how the next generation of wearables can solve the world’s most pressing issues.

Speaker: Sarah Tulin, CEO, Oxie Innovations

10:30am Funding Masterclass

Whether you are a start-up, fledgling business or a larger enterprise, this session will explore how to get funding for your start up, the key differences between growth funding and crowdfunding, and also give you a unique insight into how funders view your business plan.

Panellists: Raphael Crouan, Founder, Startupbootcamp and Anna Thomlinson, Mentor Manager, Mass Challenge UK

11am Are You Protecting Your Ideas? How IP law Can Protect Your Design, Invention and Brand

This session explores how intellectual property law, in particular registered designs, can protect your wearable technology related innovation. What are the different types of IP rights? How much do they cost and can they be sold and licensed? The legal landscape – what can and can’t designers do? Design infringement – recent and influential cases. Registering your design – tips for trouble-free registration (and how to avoid your design being critiqued in court).

Speaker: Jonathan Jackson, Patent Attorney and Litigator, D Young

11.30am Product Design – How To Do It Right

Form and fashion are key components of the wearable products. Future products and their success will be defined by their ability to fit seamlessly into our daily lives. Hear from experts who have created successful products.

Panellists: James King, CEO, UpDownLeftRight, Mark Catchpole, Founder, Wearable Consultants Ltd and Arman Atoyan, CEO, ARLOOPA

1:00pm Keynote Address: Why Should Consumers Trust You With Their Personal Data?

Wearables and IoT devices have the potential to deliver fantastic services using personal data from their users. Learn how you can use trust to build brand engagement and negotiate global data protection.

Speaker: Joss Langford, Director, Activinsights

1:30pm Scaling a Global Business

With the explosion of IOT start-ups, how can you gear your business to stand out and accelerate at a fast rate.
Our panel of experts discuss the steps required to succeed.

Panellists: Karen Winton, Managing Partner, Nest VC UK, Anastasia Emmanuel, GM EMEI, Born and Peter Fullagar, Head of Innovation, Kinneir Dufort

2:00pm Startup Pitches

The shortlist finalists of The Business Start-Up Awards will give a rapid fire pitch to our line-up of Dragons.

Dragons: Randeep Wilkhu, Investment Director, DTSI, Anastasia Emmanuel, GM EMEI, Born and Alan Boyd, Associate, Chartered Patent Attorney, and European Patent Attorney, D Young & Co LLP

4:00pm Session Ends