(Photo: Morning in Bac Son Valley by Hoang Giang Hai)
The Queen sent her first email in 1976. Sir Tim Berners-Lee invented the internet in 1989. So in 2016, why are there so many amazing online events and webinars not in your time-zone? If you’re tired of watching speakers at weird hours or watching the recording with no live interaction, Q&A and questions, UK Marketing Day is a day for you.
UK Marketing Day is an all-day digital summit featuring:
- 6 online sessions with advanced digital marketing practitioners
- Live interaction with thought leaders from across the digital marketing space
- Actionable sessions on SEO, PPC, CRO, email, content marketing, analytics, copywriting, and more!
Whether you’re a digital marketing pro or just diving into the space, UK Marketing Day has something for you.
Where? At your computer. It’s virtual!
When? Thursday, 2nd June 2016
9:00am – 9:30am BST
Aleyda Solis
International SEO Consultant & Founder of Orainti
Cross-Functional SEO to Grow Your marketing in a Multichannel World
SEO can be a powerful growth driver that strategically optimises your multichannel marketing actions & presence to gain more visibility & better connect with your relevant audience, helping you to maximise their results.
In this session, you’ll learn how you can use SEO to:
- Support your customer’s decision-making process across their journey
- Grow your online business by effectively targeting an international audience
- Improve your Mobile Web & App presence Experience & Conversions
10:00am – 10:30am BST
Dave Chaffey
CEO & Founder of SmartInsights, Author of Digital Marketing
Boosting the Success of Your Email Marketing Programme
Yes you’re doing email marketing, but are you maximizing it to its full potential? Learn how you can best engage your audiences with the latest tried and tested email marketing and marketing automation techniques to get better marketing results for your business.
In this session, you’ll learn:
- The most common Email targeting mistakes and what do to about it
- Examples of the latest creative techniques to boost your response rate
- Quick wins strategies and tactics when setting up your marketing automation
11:00am – 11:30am BST
Talia Wolf
Founder of Conversioner
Stop Throwing Away Money. 4 Steps to Turning More Mobile Visitors into Customers.
Mobile customers are NOT mini desktop customers. It’s time to stop treating them the same way. Join Talia as she maps out the mobile customer’s state of mind, their behaviour and emotional triggers. From novice to ninja: It’s time to one-up your CRO skills and master mobile conversion optimisation.
In this session, you will:
- Get actionable tips from thousands of AB tests
- Discover what makes mobile visitors buy (discover you mobile visitor’s decision making process)
- Learn the most important mobile metrics you need to follow and optimize
- Learn to design mobile landing pages that convert
- Bonus: Get started with easy one on one personalization
12:00pm – 12:30pm BST
Amy Harrison
Founder at Harrisonamy Copywriting
Big Promise, Powerful Proof: How to Write Marketing Copy that Sets You Apart
Marketing copy often swings between hyped-up claims or the dullest of details. In this talk you’ll learn how to find the sweet spot of making a promise big enough to get attention, and backing it up to win confidence… and conversions.
In this session, you’ll learn:
- How to hit emotional buttons even for the most serious of audiences
- Why marketing copy is often met with a ‘yeah right…’ reaction (and how to beat this)
- A simple 2-step writing technique you can use to make your copy more effective today
1:00pm – 1:30pm BST
Purna Virji
Senior Training and Development Manager, Microsoft
Are you Prepared for Voice Search? Four Steps to Get Started
Who’s using Voice Search and how? How have digital personal assistants (like Siri and Cortana) changed the way we search? Attend this session and learn what you should pay attention to in the coming months and what you can do to be best prepared for the changes voice search will bring.
In this session, you’ll learn how to:
- Protect your brand in a conversational world
- Drive more revenue using voice search through keyword research and selection, bidding and targeting strategy and creative optimization
2:00pm – 2:30pm BST
Andy Crestodina
Web Strategist & Co-Founder of Orbit Media
Analytics for Content Marketers: Insights and Actions from 7 Reports
The majority of websites use Google Analytics. But most marketers are doing it wrong. Let’s look at specific ways to use Analytics to do real analysis.
In this session, you’ll learn:
- Reporting vs. Analysis
- Turning ideas into questions …and finding answers
- Turning answers into actions …and getting results
The truth is in there, waiting to be discovered. You just need to know where it’s hiding.
3:00pm – 3:30pm BST
Ask Us All The Things – UK Marketing Day Q&A
Ever been at a conference and shook your head when the 15-part 2 minute question gets asked in the Q&A at the end of a speaker’s talk? We’re not going to be doing that. Instead we’re going to save up the best questions you ask throughout the day, and then we’ll fire the toughest ones at our speakers. It might even get a little personal, like a group AMA.
