(Photo: London Wonderground by Sarah_Ackerman)
About This Event
Working on your startup’s social media strategy, but finding yourself stuck?
Social media is a powerful marketing tool, but knowing how to use it to achieve your startup’s goals can be a challenge. Creating engaging, effective strategies and content tailored to specific audiences can help you succeed with your digital marketing efforts.
In this class, you’ll learn social media strategy and best practices for engagement from one of GA’s most popular instructors and top 5 UK travel blogger Julie Falconer. Find out how to create shareable content, the differences in social platforms, how to maximise engagement and how to measure return on investment.
Takeaways
In this class, you’ll learn:
- How to create a social media strategy
- Best practices for key social media platforms
- How to improve your strategy depending on the platform
- Best practices for maximising engagement
- How to use tools to measure ROI
About the Instructor
Julie Falconer Travel Writer & Social Media Expert
Julie Falconer is a London-based digital strategy consultant. She writes an award-winning travel blog, A Lady in London, for which she has developed a strong social media presence. Julie regularly teaches and lectures on social media and digital marketing, and helps businesses develop their online strategies. Originally from San Francisco, Julie came to London in 2007 after leaving a career in finance, during which she worked for Goldman Sachs and a hedge fund.
