(Photo: London Chinatown — Store by CGP Grey)

Have you have had your big idea and invented a new product?

You might have steady sales online and see a growing demand; are you ready to take the next big step and secure your place on the High Street?

Taking your product to market can sometimes be the most difficult part of the whole process – more so than coming up with the idea itself.

Here is an opportunity to have a one-to-one meeting with an experienced practitioner where you will receive advice on taking the crucial steps to successfully launching your products in the right market.

What you will learn:

How to determine the size of the market open to you and who your main competitors will be

• Profiling who your target consumers are and which retailers and routes to market are the most appropriate to reach out to them
• Planning for a realistic pricing structure; forecasting how long it might be before you break even and then achieve profit
• How to secure meetings with buyers and how to prepare for the questions they will ask
• Analysis of your branding and promotional material
• Consideration for follow-on opportunities if you are considering a range of complementary products for long-term success

These meetings are suitable for both consumer and industrial products, as well as software. The discussion will be held in a secure environment with a non-disclosure agreement provided in advance.