(Photo: I went bowling by Bill Harrison)
PR expert and founder of JH Public Relations, Jessica Huie, MBE who counts accolades such as Glamour Magazine’s Power List and the Daily Mail’s Enterprising young Brit award amongst her business awards, has partnered with the British Library to create a masterclass aimed at equipping small business owners and entrepreneurs, with the tools needed to generate their own publicity and raise the profile of their business on a limited budget.
PR is often viewed as a luxury beyond the reach of most small businesses. This workshop will inform and re-educate on the necessity of PR for business growth and enable you to set up and manage your own PR campaign and get results.
The workshop will address the importance of PR for business in:
Securing investment from business investors
Securing buying interest from major chain-stores
Effectively connecting with your target market to increase brand awareness and ultimately drive sales
At this interactive workshop you will learn;
Why PR is critical to your business success
A four-step plan to creating your PR strategy
The best way to pitch to journalists
How to combine reactive and pro-active PR
The value of ‘PR-able’ partnerships
By the end of the workshop you will have:
Presented your PR pitch with an understanding of how to make it compelling to a journalist
Drafted an outline of your press release or biog
An understanding of the importance of a tailored media contact list in securing the right coverage for your business
FAQs
Where can I contact the organiser with any questions?
please direct all enquiries to info@jhpr.co.uk
