If you are raising finance, selling your company or strategy planning the next few years then you should definitely attend this workshop.
A two and a half hour workshop where we teach students how to build a detailed financial model line by line referring to both online businesses and apps throughout. We explain good modelling practice, how to base a model on verifiable assumptions, and techniques to forecast the future. Participants will be able to ask questions relevant to their businesses. Cash Flow Forecasting is vital for business owners and managers wishing to raise finance, sell their company or strategically plan for the future.
WHY do this course?
Cash Flow Forecasting is a critical component of any Business Plan and it is crucial to Investors. A good Cash Flow Model will impress on investors that :
- there is a viable business model
- the entrepreneur is a capable planner
- the relevant KPIs of the business have been identified
- the entrepreneur understands the operating costs
A poorly constructed or poorly researched financial model will result in no investment.
Unfortunately most entrepreneurs are poor modelers as they:
- have a poor knowledge of excel
- have no idea how to structure a financial model
- have no understanding of their cost drivers
- have failed to research unit costs such as salaries, rent, hosting cost etc.
- omit material costs such as VAT, tax, insurance
- do not know which ratios to are of most interest to investors
This course aims to help business owners overcome these challenges.
WHO should attend?
- Owners of start-ups
- Business owners seeking investment, or better financial planning
- Aspiring entrepreneurs
WHAT is covered?
Modelling good practices
We will teach you good practices to make your model easy to read, easy to update and error free.
Cash Flow forecasting
This is the core of the workshop, and will cover:
- Types of Traffic
- Traffic forecasting (see our blog)
- Revenue forecasting
- Cost forecasting
Break-even analysis
Investors will want to know the minimum sales volume required to break-even.
Introduction to P&L and Balance Sheet
We will explain how a Cash Flow statement is different to a Profit and Loss statement as well as give an overview of a Balance sheet.
A template excel model will be distributed and by the end of the workshop participants will gain the confidence to customise the model to their business. Participants are welcome to bring along a laptop though this is not necessary.
Marc Williams Entrepreneur, Strategy Consultant, part-time Finance Director
Marc is a serial tech entrepreneur with a professional background in strategy consulting and corporate finance predominantly in internet, telecoms and games related businesses. He has helped other website owners, such as gumtree.com, breakingviews.com, gapyear.co.uk and easyroommate.com, develop valuations and cash flow forecasts and prepared them for sale. Marc holds a B.Sc in Mathematics from Bristol University and has a management accounting qualification (CIMA).
