(Photo: tiles by Dean Hochman)

Learn innovation  tools to improve your business performance, become more competitive and lead  for the future.

Understanding Innovation through ‘Design  Thinking’ approaches within your business is key to how you develop products  and services which differentiate you from the competition and deliver value.  This workshop focuses on helping you understand your customers and your competitors  and therefore where you can create innovation. In particular if your business  specialises in designing and delivering a product, it is essential that you  consider how you deliver that product. You can also develop ways to build  deeper, long-term relationships with your customers by creating complimentary  services and social media activities.

This interactive workshop explores how design lead innovation  can transform your organisation and improve business performance as well as  drive added value for your staff, the business and its clients and deliver  sustained competitive advantage.

Why you should attend: 

• Identification of possible areas of innovation
• Explore  innovation approaches to implement in your business
• Take away tools and techniques to introduce and increase your innovation capability

In the workshop you will be introduced to tools and methodology to look at

• Mapping emerging issues that disrupt your organisations products and services
• Identification of potential Innovation project directions
• Time based innovation tools, casting and projecting in time
• Take-home, you can take these tools back to your organisations and try them out

This is a practice-based course combining lectures, group work and hands on sessions.

Mike Waller: Senior Lecturer in Design at Goldsmiths, University of London

Mike is a Senior Lecturer in Design and a founder of the Prospecting and Innovation Research Studio at Goldsmiths. Mike has a background in Industrial Design working for multinationals like GE and NCR in innovation, research and development. He has also run his own multidisciplinary design studio in London. Mike has worked in emerging technology and user experience design for 20 years, and was one of the pioneers of the ‘Internet of things’, working closely with MIT’s AutoID centre in the US.

*This event is open to London-based businesses only