(Photo: Meet you in the dark universe of tears by Sara)

*Join us for a FREE UX design event with an experienced designer*

ABOUT

Designers sometimes find themselves on a knife edge between user needs and business goals. It can be tempting to fall back to “dark patterns” – processes designed to trick users – because they are a shortcut to results. 

This talk will explore ethical alternatives to infamous and common dark patterns, with a focus on how we can use psychological principles and persuasive design techniques to meet goals through encouragement rather than deception. We will also dive into the negative consequences of dark patterns and how to fight them, including loss in brand credibility and fines.

SPEAKER 

CRISTINA VIGANÒ, Designer at Cyber-Duck 

With an MA in Cognitive Science and Experimental Psychology from the University of Padua, Cristina’s background in the human mind, usability, and human-computer interaction helps her to establish special understanding of user needs and desires. She applies her knowledge and experience at Cyber-Duck, a digital agency focused on digital strategy and user-centred design, with primary clients and partners that include the European Commission, Arsenal FC, Cancer Research Technology and GlaxoSmithKline. 

NEIL DAWSON, SENIOR UX Architect at AnalogFolk

Neil is a user experience designer who cares about openness and ethical behaviour in user centred design. He recently moved to AnalogFolk from Cyber-Duck, where his award winning work included ‘UX Companion’, a handy glossary of design principles and tools for iOS and Android. Outside of work, Neil is an enthusiast of science fiction, comics, and guitar, on a mission to discover London’s best BBQ brisket.

PROGRAMME

7.00 – 8.00 pm – presentation

8.00- 10.00 pm – networking

How to join?
– This event is entirely free of charge 🙂
– All you need to do is follow us on our LinkedIn page: linkedin.com/company/outreach-digital
– Please update your RSVP to “No” if you cannot come.

ABOUT OUTREACH DIGITAL

We are London’s largest and most diverse community of digital, tech and internet professionals from different industries dedicated to connecting curious minds through free thought-provoking meetups and charitable support initiatives.

Workshops, MBA-style case competitions, debate nights and pro bono projects are the ingredients of Outreach Digital’s inspiring programme.

Our team members work at leading firms like Amazon, Bloomberg, PwC, Bank of America Merrill Lynch, Sky and Havas Media, as well as numerous stars of the e-commerce and start-up scenes, e.g. Booking.com, King.com and Alibaba.com.

Outreach Digital is entirely run by volunteers during their free time (never during working hours!). Want be a part of our fun, driven and qualified team? Drop us an email at outreachdigital.team@gmail.com

Should you need any further info feel free to send us a private message.

Kindly note that due to the entirely voluntary commitment of our contributors, speakers and venues, our event date may change at very short notice. To avoid disappointment, we advise you to RSVP now but check back on the day of the event!   

To register correctly, please make sure you answer all questions when you RSVP. You may be removed from the attendees list if your details are incomplete, or if you have frequently “Yes” ‘d for past events without actually showing up.